Reliance Retail Launches ModiFace Virtual Try-On with Tira Beauty Platform
April 20, 2023
India’s largest retailer, Reliance Retail, has officially launched ModiFace’s Virtual Try-On technology on their newest beauty product platform, Tira!
Tira is an omni-channel beauty platform providing a one-stop shop experience both in-store and online. Their e-commerce website offers curated content including a beauty blog, video tutorials with shoppable product recommendations and now, virtual makeup try-on! The highly anticipated launch allows consumers to try on an assortment of makeup categories directly from the product pages of L’Oréal brands including L’Oréal Paris and Maybelline.